Thursday, October 13, 2011

AP Political Ad

Unit 2 Technology Project
Campaign Ad

"Television is no gimmick, and nobody will ever be elected to major office again without presenting themselves well on it."
-Television producer and Nixon campaign consultant Roger Ailes, 1968

In the 21st century is has become impossible for a presidential candidate to conduct a successful campaign without the infusion of political ads. Political ads are very similar to product ads. They both strive to do two things: Inform the public about their product and convince the public that their produc is the best product available.

For this technology project you must create a 30 second to a 90 second campaign ad. You will create your ad using a multimedia program of your choice. Your ad will not only be viewed by the entire class but by the entire world, as it will be uploaded to youtube. Because the world will be viewing your ad please use common safety procedures discussed in class.


All good ads have one of two goals:
  1. Provide the audience with information on the candidate(s)
  2. Convince the audience that your candidate is the best choice